Saudi National Day is a special occasion where all the residents of Saudi Arabia come together to celebrate King Abdul Aziz’s unification of the kingdom. In 2005, King Abdullah announced September 23 as an annual holiday for the country. The purpose of the Saudi National Day is to continuously embed more nationalism and establish a strong Saudi identity among its citizens.
Of course, considering it is a holiday, everyone is more motivated to go out, enjoy their time, and do some shopping. Whether online or at physical stores, businesses usually take advantage of the occasion to host special offers, limited discounts, and other incentives. In this article, we offer the necessary tips to enable you to reach more than 29.5 million social media users in Saudi Arabia. Take the opportunity to set up a special Saudi National Day campaign to boost your sales, visibility, and reach. Grab a pen and paper and take notes on the following tips.
Plan ahead.
The first thing you need to do is to plan ahead of time before this special day arrives. Always remember that advance planning is the key to your success in any marketing plan. Planning always puts you one step ahead of your competitors, so make sure that you have prepared your marketing plan at least a month before the date.
Use the Saudi National Day visual identity.
Every year, a Saudi national day identity is announced. It usually contains visual elements and messages for all the governmental and private institutions to follow to create uniformity in the visual representation of the national day messages. That’s why your business needs to follow the Saudi national day identity when handling this topic.
For this year, the national day’s logo combines the shape of Saudi Arabia on the map with the phrase “This is our home” written in Arabic, which is also the slogan of the campaign. Find the identity files you could use in your Saudi National Day marketing here.
Create National Day Offers
Customers expect deals on Saudi National Day, so make sure you have compelling offers ready to entice them to make purchases. Depending on your preferences, you can create a variety of offers, such as free shipping, a percentage discount, a
national day themed discount code, buy one get one free, or others. Check out our national day marketing offers for inspiration.
Another great way to win the national day marketing game is to offer your customers freebies and giveaways, or to include something special in the delivery. Any kind of gift will work as long as it is in the colors and theme of the national holiday.
Use the right hashtags.
Use hashtags that are relevant to the national day. Hashtags assist in making campaigns visible to the right audiences due to the fact that they make it simpler for people to find posts. Use the right hashtags when launching a Saudi National Day marketing campaign to help your company gain more exposure.
You can use the following hashtags to promote Saudi National Day:
#اليوم_الوطني_السعودي_92
#اليوم_الوطني_السعودي
#اليوم_الوطني
#عروض_اليوم_الوطني
#دام_عزك_يا_وطن
#رؤية_السعودية_2030
#هي_لنا_دار
#saudinationalday
Use email newsletter
One of the best methods for reaching out to customers is email marketing. Send subscribers personalized email newsletters with the Saudi national holiday theme to promote your latest offers.
The best practice is to use your email newsletter to wish them a Happy Saudi National Day and then promote your discounted goods. Find out more about email marketing benefits at this link.
Finally,
It takes hard work to plan and carry out a marketing campaign. Especially a significant one like the Saudi National Day campaign. However, with the right tools, you can definitely manage a successful campaign.
