The right digital marketing tools can assist you in developing your strategy, tracking your performance, and generating revenue. There are tools dedicated to content management, social media, search engine optimization, and so on. If you’re a digital marketing specialist or a small business owner that is still trying to figure out which digital marketing tools are best for you to use, keep reading.
1- Google Analytics
Google Analytics allows you to receive data reports on things like website performance metrics or SEO metrics. You can also track things like your website traffic, paid search, bounce rate, and visitor behavior.
All you have to do is create a Google Analytics account and paste a small code onto your website for free.
SEMrush is one of the most popular digital marketing tools out there. This multipurpose digital marketing tool allows you to develop compelling SEO, pay-per-click, social media, and content marketing campaigns.
You can use SEMrush to audit your SEO and get advice on how to improve your pages’ content, strategy, and user experience. It will also help you determine which keywords you should use in your campaign and which keywords your competitors are using.
SEMrush can also assist in examining social media performance. This is done through activities like performing social monitoring and tracking brand social media mentions. It can also help you schedule social media posts across multiple platforms.
Buffer is a versatile digital marketing tool for social media. It helps in scheduling posts to be shared on social platforms such as Facebook, Instagram, Twitter, LinkedIn, and Pinterest.
Buffer also provides social media monitoring and reporting capabilities, such as social media reports that include information like post performance, hashtag performance, best days for posting, and more.
Email marketing is key in communicating with your target audience. Typically, this includes sending out a weekly or monthly email newsletter with updates, special offers, articles, and information. When it comes to email marketing, Mailchimp is one of the best tools out there.
Anyone who has never used email marketing tools might find it intimidating. However, Mailchimp keeps things straightforward while still providing the essential functionality. Mailchimp allows you to schedule your emails at particular times, segment your lists, and provides extensive reports showcasing how many times your emails were opened, the links clicked the most, the reader’s locations, and more.
Ahrefs is one of the top digital marketing tools out there. Similar to SEMrush, it helps marketers increase website traffic by simplifying SEO practices. This is done through Ahrefs services, starting from learning the domain ranking to helping with backlinks.
Ahrefs does web crawls to gather statistics on popular content, keywords, and other search information. Users can also use it to research competitors’ websites. It can help with keyword targeting, link building, and rank tracking. You can use it to research your competitors and come up with strategies for improving your ranking.
In conclusion, digital marketing tools can help you become more effective and save time regardless of the type of digital marketing you specialize in.